Harmony and Hope Boutique is an online fashion and accessories business that donates a percentage of it profits to charity.
What really appealed to Chioma about the Inclusive Entrepreneurship Programme was the fact that it was targeted at specific demographics that often didn’t benefit as much from start-up business support schemes. Additionally, working with consultants who are from similar backgrounds to her was really valuable as she felt her challenges were more understood and they had a more nuanced view of barriers she faced.
The most beneficial aspect of the programme for Chioma was the one-to-one consultancy sessions. During these, her and her consultant went through creating a thorough, viable business plan and where to best spend the funding. She had decided to wait until all of these hours were delivered before spending any of the grant to make sure she used it on the most essential items. These included marketing, such as photo shoots for products and advertising, developing a website and buying stock.